This will save you time and effort while multiplying your sales. Also, the amount of money you will spend on our markup is exactly as much as you would spend in overhead costs working directly.
Let us take a closer look:
1. A couple of people are not enough to handle a marketplace: due to the wide range of tasks (creating cards, responding to reviews, category management, paid promotion, SEO, banner design), you need a whole team to work efficiently.
There is hardly any real expertise on the market, and it may not be economically viable to hire an entire team for one brand, not to mention the complexity of organizing a department and operational management. Imagine now that you have to manage not only production, logistics, and warehouse workers, but also a large marketing team.
With a distributor, you get a ready-made, well-coordinated team with relevant expertise managed by individual managers on our side. All you have to do is to develop your product.
2. We are responsible for all risks. Wrong hires, marketplace fines, or the team’s errors will cost you in terms of both time and money. We will apply all our experience in e-commerce and save you unnecessary headaches and risks. Instead of risking to lose hundreds of thousands of rubles you end up spending nothing.
3. There are also subtleties to working with marketplaces. Due to the large scale, you have no choice but to adapt to the marketplace logistics system, which binds you hand and foot: you literally have no power over the selling process after you have loaded the cards and shipped the goods.
Of course, there is another option: you could build a supply chain yourself by outsourcing. However, just add product development and management of several teams (marketing, production, accounting, etc.) and you may be stretching yourself too thin.
In addition, organization of logistics and storage alone will cost you a lot.
4. To work effectively, you need to integrate or develop software for each marketplace. Most off-the-shelf solutions are not scalable or simply cannot solve the problem.